ATSpro replaces separate email tools with multi-step outreach campaigns built directly into your recruitment CRM. Run spec candidate introductions, BD sequences, and re-engagement campaigns \u2014 with open tracking, merge tag personalisation, and a BD pipeline kanban to manage every client relationship.
Most recruitment agencies send cold emails one at a time, or use generic sequences that feel like mass mail. ATSpro\u2019s campaign builder lets you create multi-step sequences with automatic follow-ups, personalised using merge tags pulled from your contact and candidate database.
Multi-step email sequences with configurable delay days between each step
Merge tags for contact data: {{first_name}}, {{company_name}}, {{job_title}} and more
Candidate merge tags for spec introductions: {{candidate_full_name}}, {{candidate_skills}}
Open rate, click rate, reply rate, and bounce tracking per campaign and per step
Unsubscribe management built in — handles opt-outs automatically and logs them
MPC — Sarah Chen intro to Fintechs
Settings
Sequence
Contacts
Analytics
Email Sequence
1
Day 0
Introducing Sarah Chen — Senior React Developer
2
Day +3
Quick follow-up re: Sarah Chen
3
Day +8
Still looking for React talent at {{company_name}}?
Subject line
Introducing Sarah Chen — Senior React Developer
Email body
Hi {{first_name}}, I wanted to introduce you to one of the strongest React engineers...
Introduce your best candidates
before they’re even asked for.
The Most Placeable Candidate (MPC) engine identifies your strongest available candidates and suggests which client contacts to approach with a spec introduction. ATSpro pre-builds the contact list and drafts the campaign \u2014 you review and launch.
MPC engine surfaces candidates who are ready for spec introductions
AI-suggested target contact list built from your client database
Branded candidate PDF generated and attached automatically
Spec campaign templates pre-loaded — personalise and launch in minutes
Reply tracking linked back to the candidate record — interested clients move to pipeline
Campaigns
3 active
+ New Campaign
CampaignStatusContactsSentOpenedOpen %Reply %
Tech Directors Q2 — Senior React Dev
ACTIVE481436746.9%8.4%
Finance Leaders — Head of Finance role
ACTIVE31622845.2%9.7%
MPC — Sarah Chen intro to Fintechs
ACTIVE22221463.6%18.2%
Architects BD — Studio & Agency leads
PAUSED551104137.3%7.3%
Cloud Eng outreach — DevOps contract
DRAFT1800--
Q1 Re-engagement — Lapsed clients
COMPLETED672018944.3%9.5%
BD Pipeline
Every prospect tracked.
Nothing left to gut feel.
Business development in recruitment lives and dies by follow-up. ATSpro\u2019s BD pipeline kanban tracks every prospect from cold through to active client \u2014 with SLA warnings when someone has been sitting in a stage too long, and drag-and-drop to move them forward.
Kanban board with customisable stages: Cold, Contacted, Interested, Meeting, Client
SLA warnings — amber and red flags when contacts sit in a stage too long
Drag-and-drop to move contacts between stages
Contact enrichment via Apollo — find emails and phone numbers per contact
Activity timeline per contact — every email, call, campaign, and note logged
BD Pipeline
All pipelines
+ Add Contact
Cold2
D
David Chen
TechVentures UK
Engineering Director
2d in stage
S
Sarah Mitchell
Monzo
Head of Talent
5d in stage
Contacted3
T
Tom Bradley
Apex Consulting
Managing Director
3d in stage
E
Emma Clarke
CloudFirst Ltd
CTO
8d in stage
J
James Patel
Nexus Business
CFO
1d in stage
Interested2
R
Rachel Kim
Studio Collective
Creative Director
6d in stage
A
Alex Morgan
Fintech Corp
VP Engineering
11d in stage
Meeting1
N
Nina Torres
GrowthCo
CEO
2d in stage
Client1
M
Marcus Lee
Stripe
Head of Recruitment
18d in stage
Free 14-day trial
Replace your separate email tool today
Campaigns, BD pipeline, and contact management \u2014 all connected to your candidate database and client CRM. One platform, one monthly fee.
What our customers say
“The system itself is excellent — it's got the functionality you'd typically expect from tools at twice the price. It's intuitive, reliable, and has genuinely improved how I manage recruitment processes. What really sets…”
Craig Jackson
Dot Connector
“Working with Laurence has been such a positive experience. Having worked in recruitment for over 10 years, I honestly did not know a CRM like this existed — it has everything I have needed all these years. As a start-up, there were also so many things I did not even realise I needed, but Laurence guided me through them and made sure I was set up properly from the start.”
Talin Tasil
Luna Recruitment
“Laurence has been amazing at deploying ATSpro into my business. He responds within seconds, adds new features on request and in general has been a pleasure to work with. Not only is ATSpro an incredible system, but the p…”
Kathryn Scott FREC DipRP
Kathryn Rose Consultancy
All testimonials are from named UK recruiters. Verifiable on LinkedIn.
More clients. More placements. One platform.
Stop paying for a separate outreach tool. ATSpro\u2019s campaigns are built into your CRM, connected to your contacts, and linked to your pipeline.
14-day free trial \u00b7 No credit card required \u00b7 Full access from day one
Does ATSpro replace tools like Mailchimp, Lemlist, or Instantly for recruitment outreach?
For recruitment-specific outreach, yes. ATSpro’s campaign builder is designed specifically for recruiters — it connects to your contact and candidate database, supports spec candidate introduction templates with candidate merge tags, and links replies back to the relevant candidate or contact record. Generic email tools don’t know who your candidates or clients are.
What are merge tags and how do they work?
Merge tags are placeholders in your email template that are replaced with real data when the email is sent. For example, {{first_name}} becomes the recipient’s first name, {{company_name}} becomes their company. For spec candidate campaigns, tags like {{candidate_full_name}} and {{candidate_skills}} pull from the candidate record you attach to the campaign. This makes every email feel personally written.
What is an MPC campaign in ATSpro?
MPC stands for Most Placeable Candidate. An MPC campaign is a spec introduction — you identify a strong candidate who is actively looking and run an outreach campaign to relevant client contacts introducing them. ATSpro’s MPC engine surfaces strong candidates for spec campaigns, pre-builds the target contact list, and auto-generates a branded candidate PDF to attach. It’s one of the highest ROI activities in recruitment.
How does the BD pipeline differ from the client CRM?
The client CRM stores all company and contact information. The BD pipeline is a kanban board specifically for tracking the sales process from prospect to active client. A contact can exist in your CRM without being on the BD pipeline — you add them to the pipeline when you start actively working to win their business. They move through stages (Cold, Contacted, Interested, Meeting, Client) with SLA warnings if they stall.
Can I control how many emails get sent per day?
Yes. Each campaign has a daily send limit setting, capped at 100 emails per day to protect your sender reputation. Emails are distributed across working hours rather than sent in a single burst. You can also set a specific reply-to address so replies land in the right inbox.
Is there a free trial of ATSpro outreach?
Yes — 14 days, full access, no credit card required. You can build campaigns, import contact lists, and launch your first sequence within minutes of signing up. After the trial it is £49/user/month with no long-term contracts.
